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An Urgent Appeal From The Rabbis
Dear Friends:
With Purim just around the corner, we take this opportunity to remind you that one* of the
main observances of this festive holiday, dating back to the very first Purim, is that of “Matonot
L’evyonim” – extending alms to the needy among us.
Indeed, no celebration of our tradition can be deemed appropriate or complete if it does not
include providing joy and relief to those of our brothers and sisters who are hurting.
As we do every year, Chabad will again be serving as our community’s conduit for the
fulfillment of this mitzvah by discreetly distributing vital support to many individuals and
families throughout the greater Conejo Valley area who are struggling to make ends meet.
Furthermore, this year, our “Matonot L’evyonim” project will take on an added dimension as we will also be allocating of these funds to help those of our brethren in Israel who’ve been suffering in the wake of October 7, 2023 – especially the refugees from the border cities and kibbutzim who have been displaced from their homes for five months now!
Please visit chabadconejo.com/donate to fulfill your Matonot L’evyonim mitzvah during this
critical time for our people. By doing so as a community, we will add extra emphasis and
authenticity to our proclamation during the reading of the Megillah: “The Jews had light and
gladness and joy and honor.” (Esther 8:16)
With heartfelt gratitude and wishes for a jubilant and triumphant Purim to you and yours
amongst all of Israel, we remain,
Sincerely Yours,
Rabbi Moshe D. Bryski
Rabbi Yisroel Levine
Rabbi Leibel Kahanov
*Other primary observances of Purim include listening to the reading of the Book of Esther (aka
the Megillah) on Purim Eve and Day (March 23-24), sending “Shalach Manot” – gifts of at least
two different food items – to your friends, and participating in a Purim feast. For information
regarding Chabad’s Purim services and celebrations, please call our office at (818) 991-0991 or
visit chabadconejo.com/purim.
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